When I started SpartanAuth, I had a simple obsession: authentication should be easy to do correctly. Complexity is where security bugs and abandoned sign-ins both hide. Today I want to talk about the login widget.

Why build a widget?

TLDR: usability, branding, and making the secure path the easy path.

Businesses lose real money when people cannot sign in. “About a third of online purchases are abandoned at checkout because consumers cannot remember their passwords,” from a study conducted jointly by MasterCard and the University of Oxford (source). That is a big reason I care about helping apps move away from relying on passwords.